Collingswood Music
As Co-owner and creative director at Collingswood Music, an independent music store and event space, I direct all marketing and event planning.
Gig Posters
Here are a few of the posters I have designed to promote the Collingswood Music Presents concert series. This live music series showcases local Philadelphia and South Jersey bands and hosts popular events like The Beatles/Stones Invitational.
Beatles/Stones Invitational
Near and dear to my heart, the Beatles/Stones Invitational is a charity event whose proceeds fund music based community outreach.
In my role as an organizer, co-sponsor and creative director for the event I direct marketing and merchandising, working directly with vendors and the non-profit executive team.
The annual six-hour event features more than 30 acts. Proceeds pay for music lessons for Camden County children in need.
“There were three-year-olds dancing, and 70-year-olds stomping their feet.” - Kevin Monko.
Event organizers pose with middle-schoolers who received a year of free lessons at Collingswood Music.
Event organizers: Kevin Monko, Ted Velykis, Anita Santiago, Sara O’brien and Scarlet Rowe.
Healio
Healio Ad Campaign
With this campaign I wanted to increase recognition of with the corporate watermark in an humorous and innovative way.
I seized on simulacra, the phenomenon of perceiving images, often spiritual or religious, in natural objects. A three part narrative emerged from this theme. The watermark miraculously appears in everyday objects that represent the simple joys in life that the time-saving features on Healio.com can help doctors find more time for.
Healio Google Ad Campaign
During 3 months this campaign accumulated 183,651 ad impressions and brought 325 physicians back into the fold.
This series of web ads targeting physician who were about to fall off Healio’s active user data base. The concept was a simple one, “What is Healio’s value to a busy physician?” The answer, I proposed, was “Healio delivers education and news fast, helping busy physicians stay ahead of the pack.” Starting with this premise, I paired eye catching graphics with punchy headlines intended to quickly catch a busy physician’s attention.
Audience Engagement Email Journey
This email campaign is an example of the soft breakup, a strategy to identify and remove users from the mailing list who consistently don’t interact with email marketing.